On the one hand its about fun, creative workplaces with lots of colour and feature elements like slides. But its also crucially about trust and autonomy, and hiring the right people.
Look for “Googliness”
“We look for a cultural fit with the company”, explained Yvonne. This includes a passion for what you do, interests beyond work. “We like people who travel, we like people who speak more than one language and engage with their community.”
“Now we don’t hire people if we don’t think they are “googly”. If they mis-treated the receptionist or came across as arrogant, we would not hire them whatever their skills.”
When Google got it wrong
In a period of extreme growth, 2005-2008, there was a focus on hiring the right skills. In 2007 they realised they were having challenges in some of the people they’d recruited, picked up especially in the regular Googlegeist, the employee satisfaction survey. Google realised they had veered off in their hiring practice and had brought in senior people with a more command-and-control approach, “which doesn’t work at Google at all.”
The response was to dramatically improve the induction process, to help people understand culture and weed out people who have a “tell” approach.
Autonomy is key
I often ask people, at our events, who should set targets – the manager or the member of staff. Most respond that they should do it together. My view has always been that if you can get individuals to set their own targets they will be likely to both set tougher goals and to be more likely to achieve them.
Yvonne makes clear this is also the Google approach. Every quarter the corporate strategy is revealed for the next three months. “As a manager it is not your role to tell your people what they should be doing, rather its a bottom up process. Each Googler is expected to understand what the corporate objectives are and figure out how they contribute.” Within three weeks of the whole company objectives being set, every one of the 38,000 members of staff will set their own OKRs (Objectives and Key Results). Which means they each determine what they will be doing for the quarter.
Be transparent, share as much as possible
In their IPO letter Google founders Sergey Brin and Larry Page made clear “We are not a conventional company”. For Yvonne a key element is that “I have never worked in a company that shares as much information as Google does.”
Every week Sergey and Larry hold TGIF (Thank God its Friday), where they personally talk with hundreds of Googlers at the Mountain View HQ and thousands worldwide. They explain upcoming product launches, and share information on what the company is doing. Plus they take questions and “pretty much nothing is off limits”. Googlers use simple online technology to vote questions up and down and decide what gets asked. (Though it took 15 years for somebody to figure out it would work better on Thursday, so more international Googlers can participate in real-time.)
Imagine that in your organisation: How could it improve communication if the top bosses held a regular inter-action on what’s happening – involving all staff?
Related Blogs
- Kate Grimes – Autonomy and Patient Care in the NHS — At Happy Workplaces 2014 Kate Grimes talked about how Kingston NHS created its values-driven culture.
- Yvonne Agyei, Head of Benefits, Google — Full video and breakdown of Yvonne’s talk from Happy Workplaces 2013.
