Stakeholder Management and Engagement

If you are managing projects or implementing change then the key to success is to know and understand your stakeholders; that is anyone who is impacted by the product or change you want to deliver, or anyone who has an impact on your ability to deliver it. Too often we overlook or don’t fully understand those groups or individuals. That can mean we face resistance or other difficulties that could have been avoided.

Course Overview

This practical session is designed for anyone who needs to work with multiple stakeholders—from internal teams to external partners and funders. You’ll explore how to map stakeholder influence, tailor your communication, and foster collaboration across different perspectives.

By the end of the day, you’ll be able to identify key stakeholders, build buy-in, and approach conversations with more confidence and clarity.

 

Why take this course?

  • Identify and map stakeholders using practical frameworks
  • Communicate with clarity and empathy across different audiences
  • Influence decisions without relying on authority
  • Handle resistance or conflict constructively
  • Strengthen trust and engagement at every stage of your project

Who is this course for?

Anyone responsible for engaging people or groups who affect—or are affected by—your project, particularly in complex or multi-stakeholder environments.

Duration

1 day

Classroom size

8 approx.

Location

Online or Classroom

Certificate

1 Certification

Experience

Intermediate

What you will learn

  • Identify who your stakeholders really are—and what matters to them
  • Use influence mapping to manage expectations and risk
  • Adapt your communication style for different personalities
  • Build consensus and manage difficult dynamics
  • Maintain engagement throughout the project lifecycle

How much does it cost?

Option 1

Standard

Standard course rate

£750

per person (+VAT)

Option 2

SMEs

Discounted rate for companies with less than 250 staff

£625

per person (+VAT)

Option 3

Public Sector

Discounted rate for public sector organisations, eg. councils

£550

per person (+VAT)

Option 4

Large Charities

Discounted rate for charities with 31+ staff

£490

per person (+VAT)

Option 5

Small Charities

Discounted rate for charities with 30 or less staff

£380

per person (+VAT)

Group Training

If you have three or more learners, We can tailor the content to your team, and host the training remotely, at your workplace or here at Happy’s HQ in Aldgate, Central London.

Curriculum & Key Themes Covered

This course will be taught in the latest version of the software. We can train this in older versions if needed – please get in touch for more information and availability.

Session 1 - Stakeholder Mapping

  • Use stakeholder mapping to identify all of your stakeholders
  • Understand where your stakeholders are (stakeholder matrix)
  • Analyse what the practical implications of your own stakeholder matrix are for how you communicate

Session 2 - Stakeholder Engagement

    • Consider your stakeholders’ position, interests and motives
    • Engage with stakeholders to find out their requirements (user stories, discovery workshops)
    • Decide how to move forward with the project – how are you going to deliver what they need?
    • Analyse where your stakeholders are, and where you need them to be

    Self Study – Three Communication Styles (Chris Voss)

Session 3 – Trust and Credibility and navigating group dynamics

  • Building trust and credibility – including across cultures
  • Influence your stakeholders – adjusting communication style to get stakeholder to where you need to be on the project
  • Consider different stakeholder challenges and the communication tools you can use to navigate them
  • Active listening

Session 4 – Keeping the conversation on track

  • Facilitating a conversation when stakeholders have opposing views
  • How to stay in constructive dialogue even when the stakes, or emotions are high
  • Finding common purpose
  • Positive influence

Book now

Stakeholder Management and Engagement There are currently no upcoming public course dates available. Please email our team on hello@happy.co.uk and register your interest for this course. We'll let you know as soon as a date is available.

Please note that your booking is not secured until you checkout. All prices listed in the shopping cart are excluding VAT.

If you are booking at a discounted rate (for example, if you are from a charity), you will see this on the final stage of the shopping cart after you have set up your account or logged in. Discount codes can also be added on this final page.

Testimonials From Happy Learners

Choose the Learning Experience That Suits You

Everyone learns differently — that’s why we offer flexible options to fit your needs. Whether you prefer learning from the comfort of home, engaging in dynamic face-to-face sessions, or a blend of both, you’ll find the format that helps you thrive.

Online

Online

Learn live with your facilitator and group through Zoom, with full access to our online learning hub.

Learning
Style:

Interactive sessions, self-paced resources, videos and activities you can return to at any time.

Collaborations:

Work with peers through breakout rooms, group discussions and optional study circles.

Benefits:

1.Flexible bite-sized learning you can fit around a busy schedule.
2.Build supportive connections, wherever you are.
3.Great for remote teams or hybrid workplaces.

In-Person

Online

Take part in face-to-face sessions delivered at our Happy HQ in london

Learning
Style:

Interactive, hands-on sessions with space to reflect, practise skills and share insights.

Collaborations:

Join breakout sessions and small groups for shared learning and support.

Benefits:

1.A focused space to fully engage away from day-to-day distractions.
2.Energising group environment with real-time feedback and support.

Blended Programme

Online

A combination of in-person and online learning to fit your schedule.

Learning
Style:

Live sessions paired with online materials, tasks and group activities.

Collaborations:

Ongoing team support and shared learning both in and out of the classroom.

Benefits:

1.The best of both worlds — structure and flexibility.
2.Time to absorb, reflect and apply learning between sessions.

What are Happy's online training like?

“Really worked well as an online experience. Good interaction with other course members. Really well facilitated.”

past attendees

Watch this short video to see how we bring our sessions to life online — with interactive, hands-on learning delivered via Zoom, designed to keep your team engaged and energised.

Looking for Private Group Training?

If you have three or more learners, a private group training could be cheaper.

We can tailor the content to your team, and host the training remotely, at your workplace or here at Happy’s HQ in Aldgate, Central London.

The Happy guarantee

We want everyone to go away from our courses feeling as though they have learnt useful, practical skills that they can use straight away when they go back to work.

If you don’t feel that your training has been useful or if you are unhappy in any way, please get in touch with our Customer Services team within 30 days of the course.

We will be happy to offer you additional support and training free of charge to help you to gain the skills you need, or if you’d prefer, a full refund.

Why Choose happy?

Because Happiness Works

Joy leads to success, every time,

Expert-Led & Hands-On

Our award-winning training isn’t just theoretical. It’s packed with practical tools you can use straight away.

B Corp Certified & Proud

We don’t just talk about impact — we live it. As a B Corp, we’re committed to making workplaces better for everyone.

Classroom or live online learning available

Both available for public and private dates.

The small print

For Live Online Interactive Learning sessions (webinars)

The course will run remotely for a full day consisting of three 90-minute live online sessions with independent work in between. 

All learners will need to install Zoom on their machines. Full technical requirements are on the Zoom website. Your link will be included in your joining instructions once you have booked your place — if you haven’t received this email then please contact our team.

Learners should log into the session 10 minutes before the start time to ensure that they have downloaded and set up Zoom correctly. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. Unfortunately you will be asked to leave and attend a different day if you arrive more than 15 minutes late for online sessions, and more than 30 minutes late for classroom sessions.

Please ensure you read our Terms and Conditions before booking for our payment terms and cancellation policy.

For classroom sessions

All public classroom sessions take place at Happy’s HQ in London at Robert Dolan House, 9 Alie Street, London E1 8DE. Please see our Contact Us page for full directions and a PDF map.

The course will run from 10am to 4:45pm (lunch is served 1pm to 1:45pm — we offer a choice of 3 cold bowl dishes). Please be careful to arrive by 9:45am for registration and refreshments. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. If you arrive over 30 minutes late you may be asked to leave and attend another day.

Please ensure you read our Terms and Conditions before booking for our payment terms and cancellation policy.

FAQs

What if I have a Mac?

If you are a Mac user, please let us know when booking. If the course is held in the classroom at Happy, the training is held on PCs so we recommend that you bring your Macbook with you (we are not able to provide an additional monitor). For online training, please let us know when booking and you can use your Mac as normal. We provide a PDF with shortcuts for Mac users and your trainer will refer to this throughout the training.